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| Photo from a recent weekend visit with K to Felix Roasting Co., on one of the rare occasions when I add a pastry to my coffee order. I couldn't resist the Instagram-friendly matcha croissant from Supermoon Bakehouse! |
Turns out I spoke too soon about not buying as many lattes and flat whites this year. It seems that certain types of busy periods at the office, depending on the kind of tasks I'm doing, can increase my cravings for those small indulgences. All these fluctuations in my fancy espresso (or matcha) drink consumption habits these past few years, combined with how I carefully track every expense by individual transaction in YNAB (so I know, down to the penny, how much I actually spend at coffee shops each month, and exactly how often I go), give me what I think is an unusually specific level of insight into all those "latte factor" discussions that just won't go away.
With the ~12-15% tip I typically give at coffee shops, each of my flat whites, lattes, or matcha lattes cost ~$5/each, sometimes a little more, sometimes a little less, depending on my exact order and which shop I'm visiting. In an "ideal" month, where I'm happy with how often I'm indulging and feel like I'm using the drinks as a slightly special treat rather than, er, an unthinking habit I'm getting a bit dependent on, I'm visiting a coffee shop around ~2x/week and spending ~$42/month. (Keeping in mind that between Starbucks rewards, redeeming all my Drop cash-back for Starbucks gift cards, and "get one free for every 10 or 11 purchases" loyalty cards at my smaller, local coffee shops, I'm generally getting ~1-3 free drinks a month.) So ~$42/month is my "happy medium" baseline number.
In a more typical "not so good" month in the past, I'd generally be visiting coffee shops around ~3-4x/week, and spending more like ~$62/month. That's when I start feeling like "okay, I'm maybe starting to buy these espresso or matcha drinks more out of habit than actual enjoyment," which is not my favorite thing. Whenever I've fussed about indulging in too many lattes in the past, that's generally what was happening.
This month has been a more unusually indulgent one, where my average is looking more like 4-5x/week, resembling that "visits Starbucks every workday" stereotype that most people who think the "latte factor" is a real thing like to talk about and deride. I think it's because I'm a bit more caffeine-addicted than usual, want my dose earlier in the morning, and the office coffee isn't hitting the spot quite as much. This is a slightly new phenomenon for me, and maybe I'll cut down on it sharply in short order by regularly making homemade cold brew again, so I'm not quite sure yet what this month's actual spend will be, but if things kept up, it'd likely be ~$85/month, ~$43/month more than my "happy place" baseline.
That's getting to a fairly significant amount of added spending for the month if it's going to be a recurring issue, but the conditions of contemporary American life are also such that this extra $43/month might not mean much. Given recent changes with how my insurance company covers my choice of contraception (which is also an important, even essential, part of my acne-fighting regime), the price for me now holds steady at a monthly co-pay of $39 and change (or, more specifically, that's per 28-day supply). And because the pharmaceutical companies, health insurance companies, and pharmacy benefits managers ("PBMs") all act in ways that have resulted in upward hikes to the price of acne-oriented and other dermatology prescriptions, I also now have two other medications with $75 copays per 3-month supply. Oh joy! So the extra spend from when I feel like I'm way overindulging at coffee shops by going every workday covers my contraception each month with less than enough for another latte left over. That's significant, but I can't see how it apparently turns into a life-changing number each year for most localities in the US.
And I still don't quite know how my bank gets its number for $100/month savings by "turn[ing] your latte into something grande" and saving all your coffee shop spend in a high-interest savings account instead, as going every workday doesn't get me that close to $100 a month. Maybe adding in a pastry once a week would get me there, but it's the rare coffee shop that stocks pastries that are particularly tasty (I'm admittedly very picky, as I ultimately prefer savory foods to sweet). I suppose I might also be a bit above average in my ability to turn my frequent purchases into free drinks through loyalty cards, Drop cash-back, and Starbucks Rewards.
That's getting to a fairly significant amount of added spending for the month if it's going to be a recurring issue, but the conditions of contemporary American life are also such that this extra $43/month might not mean much. Given recent changes with how my insurance company covers my choice of contraception (which is also an important, even essential, part of my acne-fighting regime), the price for me now holds steady at a monthly co-pay of $39 and change (or, more specifically, that's per 28-day supply). And because the pharmaceutical companies, health insurance companies, and pharmacy benefits managers ("PBMs") all act in ways that have resulted in upward hikes to the price of acne-oriented and other dermatology prescriptions, I also now have two other medications with $75 copays per 3-month supply. Oh joy! So the extra spend from when I feel like I'm way overindulging at coffee shops by going every workday covers my contraception each month with less than enough for another latte left over. That's significant, but I can't see how it apparently turns into a life-changing number each year for most localities in the US.
And I still don't quite know how my bank gets its number for $100/month savings by "turn[ing] your latte into something grande" and saving all your coffee shop spend in a high-interest savings account instead, as going every workday doesn't get me that close to $100 a month. Maybe adding in a pastry once a week would get me there, but it's the rare coffee shop that stocks pastries that are particularly tasty (I'm admittedly very picky, as I ultimately prefer savory foods to sweet). I suppose I might also be a bit above average in my ability to turn my frequent purchases into free drinks through loyalty cards, Drop cash-back, and Starbucks Rewards.



