Just like that, it's almost Invincible Summer's seven year blog anniversary! Much like 2020, this year has really been something, for reasons completely unrelated to keeping this blog. Back when I wrote last year's "blogiversary" post, I had no idea that, a month later, we'd see an attempted coup. Events since then have also been... complicated.
But I'm thankful everyone aged 12+ in the US was eligible to get a COVID vaccination by June or so, and that vaccine eligibility has since opened up here to children aged 5 to 11 for their first shots and to everyone aged 18+ for their booster shots. I'm also grateful that by now most adults in Taiwan - including my extended family members - have also been able to get a full round of a COVID vaccine.
As I say every year, I continue to be so grateful to everyone who reads here. Even if blogging is sort of an outdated activity that isn't as popular anymore compared to the use of other, more current social media platforms, I'm still having fun writing this blog and reading other blogs. I'm happy you're here and I also hope that you're also able to find something to enjoy in my writing here at Invincible Summer. Thank you so much for your time and your presence.
Now that I've been on Shopstyle's Cost per Acquisition ("CPA") model for a little over a year, I feel like it's safe to say my approach to writing about items and shopping hasn't changed for the negative? Or at least, I hope so. I was originally quite nervous because it felt like a big change for my Shopstyle compensation to go from a flat rate Pay Per Click ("PPC") to getting varying percentage rate commissions on actual sales resulting from my links (at no extra cost to the shopper).
In actual practice I've found that, for a blog as small as mine, there's so much randomness to how many sales occur each month - and at which retailers - that I honestly don't think I'd even know how to reliably drive more sales even if I wanted to. From the limited Shopstyle tracking data available, even on CPA, I still make an average of two sales a month, though there can be a lot of fluctuation both up and down on a month to month basis. For the most part, those sales are not just of the L.L. Bean boots or the J.Crew Sophie and Juliette sweater blazers anymore. Nordstrom now accounts for most sales made through my links, but because of their liberal return policy, the sometimes lofty initial commissions I'm credited with are often adjusted downwards by significant amounts within a few weeks.
Because of how long CPA commissions take to become finalized after retailers' return windows close, it's actually hard to say for sure whether my average monthly CPA compensation currently reliably exceeds my old pre-pandemic average of ~$15/month in PPC earnings (more like ~$32/month if you just average out my highest earning years in 2018 and 2019). Though my 2021 CPA earnings are definitely beating the ~$5 to $7/month I was getting in 2020, when Ann Taylor and J.Crew PPC earnings were temporarily disabled for months at a time, most likely due to bankruptcy restructuring-related issues. Furthermore, I definitely get fewer page views now than I did in, say, 2018-2019, so it's not really possible to do a one-to-one comparison of CPA versus pre-pandemic PPC earnings.
Before jumping in to specific 2020 numbers, a quick note about taxes. As far as I can tell when entering the relevant numbers into Turbotax each year, I pay my marginal tax rate of ~40%+ on my blog-related income, which I continue to report on a Schedule C-EZ. To date, I still have not made enough from this blog in one year from any single source to receive any 1099s for blog-related income. (This is not to be taken as legal advice about the tax implications of blog-related income.)
Please follow the link below for a detailed 2021 blog income report. Thank you again for your support of Invincible Summer all this time!













