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| The ingredients for pork chops with "salsa verde". |
As I mentioned a few weeks ago, we've been trying Blue Apron. I feel guilty about it too, because I know it's a questionable choice, from both the environmentalist/low-waste and frugality perspectives. I really would prefer a lifestyle where I could plan and cook my own meals. But neither K nor I have such a lifestyle right now, so it came down to either this or ordering delivery food from Seamless more often. And we're really tired of even our favorite local places on Seamless, where, as with most restaurant food, the dishes are often less healthy and come in excessive portions.
So that's how we decided to try Blue Apron. We ended up getting Blue Apron for nine weeks total, getting one box for free due to using a friend's referral code. That should be enough time for a full assessment. My overall conclusion is that it often feels like a bad value and the recipes take too long (60 to 80 minutes each), so I'm inclined to cancel. Cancellations, by the way, must be done by contacting their customer service, rather than simply logging in to their website. (I generally don't like this retention tactic by online subscription services. It's not promising when they make it hard to cancel.)
First, the nitty-gritty: Including shipping, the smallest Blue Apron box option, for two meals for two people, or four servings, a week is $51.95, which works out to ~$12.99/meal or ~$26.00/dinner for two. Portion sizes for grains (farro, quinoa, couscous) are large, and could generate enough food for a third, or even fourth serving, but they're a bit stingy with everything else. For meat and fish, they generally promise approximately 10 ounces for two people. While groceries are very expensive in NYC, I could generally make a much more generously sized meal for two with a "fancy" protein like salmon or beef for around $17 to $21, so Blue Apron is expensive even by NYC standards. This probably makes it a major extravagance in any other part of the country!
Blue Apron Pros:
Blue Apron Cons:
So that's how we decided to try Blue Apron. We ended up getting Blue Apron for nine weeks total, getting one box for free due to using a friend's referral code. That should be enough time for a full assessment. My overall conclusion is that it often feels like a bad value and the recipes take too long (60 to 80 minutes each), so I'm inclined to cancel. Cancellations, by the way, must be done by contacting their customer service, rather than simply logging in to their website. (I generally don't like this retention tactic by online subscription services. It's not promising when they make it hard to cancel.)
First, the nitty-gritty: Including shipping, the smallest Blue Apron box option, for two meals for two people, or four servings, a week is $51.95, which works out to ~$12.99/meal or ~$26.00/dinner for two. Portion sizes for grains (farro, quinoa, couscous) are large, and could generate enough food for a third, or even fourth serving, but they're a bit stingy with everything else. For meat and fish, they generally promise approximately 10 ounces for two people. While groceries are very expensive in NYC, I could generally make a much more generously sized meal for two with a "fancy" protein like salmon or beef for around $17 to $21, so Blue Apron is expensive even by NYC standards. This probably makes it a major extravagance in any other part of the country!
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| The completed pork chops and "salsa verde" with sides of sautéed kale and roast potatoes. |
Blue Apron Pros:
- (1) Wide range of recipes to choose from each week, usually four dishes with meat or fish, four vegetarian dishes, and a pasta dish that might or might not contain meat;
- (2) every shipment is on time and problem-free, and I don't doubt that they'd be willing to make it right with a refund if any problems arose;
- (3) the service is quite convenient (obviously) as everything comes in the right quantity, no meal planning or shopping needed; and
- (4) it may be a good way to build kitchen skills and expand one's comfort zone with cooking, allowing one to start planning and cooking their own meals in the future.
Blue Apron Cons:
- (1) Expensive and a bad value, even by NYC grocery standards, as I mentioned above, and they also sometimes nickel and dime us with smaller than promised portions (I got 9.1 ounces of salmon instead of a promised 10 ounces once) or meat that feels like cheap trimmings (any of the dishes with chopped up beef);
- (2) lack of variety in flavors and ingredients, in nine weeks I got dishes with this same "salsa verde" of chopped capers, parsley, and garlic no less than three times, and had carrots and kale almost once a week (I like kale, but I don't like carrots), and by now I feel like I've seen all the flavor profiles they have to offer;
- (3) extremely fussy recipes, they say their recipes are supposed to take 30 to 40 minutes, but 70 to 80 minutes is the actual norm, unless I start dramatically omitting steps, and most of it is "active" cooking time where I'm busy chopping or tending something on the stove and often multitasking, rather than "passive' cooking time waiting for something to simmer or roast; and that leads into
- (4) the recipes don't seem optimally designed, while I'm an experienced home cook with a high level of comfort in the kitchen, many of the instructions seemed odd or clunky to me, resulting in a few memorable mistakes (couscous instructions, in particular, didn't work).
What do I mean by "fussy" recipes? Well, I recently received my first Hello Fresh box, and while the jury's still out on whether I think that's a better service, the first recipe I cooked, pesto chicken with roast potatoes, was such a refreshing change from Blue Apron. It was so much simpler! I chopped up and lightly seasoned some potatoes and popped them in the oven (<10 minutes); put some pre-made pesto on chicken breasts before coating the tops in a bread crumb mixture and put that in the oven (<12 minutes); and made side salad (<5 minutes) while the other items roasted for ~20 minutes. If it was a Blue Apron recipe, they'd have me making the pesto, which ultimately would have been time consuming and likely wouldn't have been as good as what Hello Fresh sent in a jar. They'd probably have swapped out the salad for sautéed kale, and might have had the chicken cooked on the stove, in the same pan as the kale. (Blue Apron's generally reluctant to ship vegetables less hardy than kale or broccoli, which contributes to the lack of variety. They'd almost never send salad.)






